I went to the San Francisco SOMA Gold’s Gym this morning for my normal workout, but it wasn’t there.

The family that owns the local Gold’s franchise kept their 2010 promise to move their 4 gyms away from Gold’s when their contractual obligations ended.

Instead of the yellow and black Gold’s logo, I was greeted by a new look for the new gym, Fitness SF.

The staff, equipment, and services are all the same. But, now the workout center is free from the stigma of the prejudices of Robert Rowling, who as CEO of the national Gold’s holding company gave $2 million to the anti-gay PAC American Crossroads.

In October, 2010, the news media reported Rowling’s substantial investment in anti-gay political efforts. In addition to his gift to the Carl Rove-connected PAC, Rowling gave money to individual candidates who oppose gay rights such as Minnesota Congresswoman Michele Bachmann .

At the time, the National Gold’s corporation sought to distance itself from the political positions of its lead owner. “Gold’s Gym did not make a donation to American Crossroads (or any other political organization) and in no way supports anti-gay causes,” the corporation is quoted as saying in a statement. “Gold’s Gym is a non-political organization and our member’s dues are not used to fund political candidates. Bob Rowling, the CEO of our ownership group, TRT Holdings, made a private donation completely independent from (and not on behalf of) Gold’s Gym.”

Don Dickerson, the director of operations for Gold’s Gym Bay Area, spoke out against the national Gold’s owner’s actions. In an October, 2010 statement to local Gold’s members quoted in the San Francisco Examiner, Dickerson promised to end the local organization’s relationship with the national group as soon as it legally could. In addition, the local company promised, “For every dollar we pay Gold’s Gym in franchise fees we will donate an equal or greater amount to LGBT charities. While we donate much more than this to charities and community groups that support the LGBT community we want to make a commitment to match or exceed this amount until our relationship with Gold’s Gym can be severed.”

Congratulations to Fitness SF, the family-run business that honored its two-year-old promise and cut its ties with Gold’s. Even after media attention moved on to other issues, Fitness SF acted on its principles. It risks a loss of some business without the ability for its members to work out at other Gold’s when they travel. But, Fitness SF will keep my business because it kept its promise.

Our family cruises. We’re almost to the perk level of getting free laundry on Princess Cruises, and we’ve persuaded nervous friends that they won’t get seasick or stranded at sea when they book on one of today’s cruise lines. But, the chronic lying, chaos, and blame passing by the brass associated with Carnival Corporation’s wrecked Costa Concordia makes even us dedicated cruisers question the overall safety of our vacations. 

Carnival quickly threw the ship’s captain, Francesco Schettino, under the bus saying that the disaster was caused by “significant human error“.  Schettino deserves the bus’s tread marks. He has endlessly compounded his original navigation mistakes with mind-numbing lies (“I tripped and I ended up in one of the [life]boats“), cowardice, and changing narratives.

The cruise corporation is eagerly promoting the view that the Concordia tragedy is an anomaly.  Their piousness recall Robert and James Murdochs’ 2011 assertions that there was only one “rogue reporter” who hacked into cell phones in the scandal that eventually closed The News of the World.  It turned out, that illegal behavior was the norm at Murdoch’s news organizations, and the early assurances were meant only to minimize damage to the company and not to fix a problem.

Carnival, like the Murdochs, has more explaining to do.  The corporation needs to reassure passengers that its crews are trained, dedicated to passenger survival (if not safety), and honest. Carnival needs to validate its own dedication to safety over the bottom line, too.

Here are some zingers that stand in Carnival’s (and other cruise corporations’) way:

• A former crew member claims that there is a, “… coded alarm which is known by the crew. This is done to begin evacuation without panicking the passengers”.  After this coded signal went out, crew were telling passengers not to worry and to return to their staterooms.  If true, this statement seems to say that lying to passengers during a disaster is company policy.  Did any of the dead heed the crew’s instructions and go back to their rooms to die?
• Confusion in a disaster is to be expected. But, confusion among the leaders during a disaster speaks to a lack of training, drilling, discipline, and standards. How could Costa Cruises trust a man like Captain Schettino to command one of its ships?  What ongoing certification does the line require of its officers and crew?
• Ship’s captain’s egos are traditionally large.  The cruise lines embrace this tradition by building up their captains to be super-social directors whose job is smiling and posing with passengers.  What proportion of a captain’s duties are nautical and what portion are PR related? Are the proportions healthy? Safe? I think we need to know.
• International law requires that cruise ships be evacuated within 30 minutes.  Unlucky passengers on the Concordia waited more than five hours on deck to be rescued. Some were screaming as the last of the lifeboats left. If the Concordia met safety requirements, then those standards are too weak.  They must  assume an evacuation in a perfect situation when there would be no need to abandon ship. No one abandons ship when everything is working and the ship is upright and sound.

I want to keep cruising. But, I wonder would would have happened if the ship had encountered another problem and sunk at sea and not within site of shore and potential rescuers. Carnival, what can you tell me?

Article first published as Why Cruise Lines May Not Be Safe After All on Technorati.

This week’s media frenzy is a super-sized, minute-by-minute coverage of the failure of the Congressional Super Committee to reach an agreement on cutting $1.2 Trillion from the budget deficit. We’re going to see lead stories detailing the up-to-the-second state of failed negotiations. And, every news outlet will have a juicy feature story with someone’s opinion about the disaster that the failure of the Super Committee will trigger or a local color angle.

We’ll see haggard members of Congress coming out of midnight meetings. They’ll be an angry President bemoaning the lack of political cooperation. And, they’ll be heart-wrenching pictures of injured veterans and vulnerable children who’ll express genuine fear over the elimination of their already meager government benefits. America will also learn in great detail the subtleties of the word “sequestration”.

It’s time to invoke the media anti-hyperventilation rule: If you want to know what’s important in the world, skip the first two stories in the news. That’s right, ignore the lead stories the impulse-driven reporting shark-pack thrusts at you.

This week’s breathlessly important top stories on the Super Committee’s failure are poster children for the general rule. Nothing is going to happen if/when the Super Committee’s deadline passes without a plan. Nothing.

The “automatic cuts” are safely scheduled for 2013. We will have a new Congress and may have a new President by then. Whatever is supposed to happen “automatically” will never occur. Never. The new Congress will find some magic way to modify the “automatic cuts” that whoever is President will embrace.

So, this week’s gnashing of teeth, predictions of doom, and self-satisfied gloating by anti-government members of Congress are pure entertainment and substance-free twaddle.